CASE STUDY · LAUNCH III

Fishy Watch

A fishing game built for Apple Watch. Cast with your arm, dive with the Digital Crown, and raise every catch in your own aquarium.

Download Fishy Watch on the App Store
LAUNCHED
2023-06-06
PLATFORM
Apple Watch
LANGUAGES
24
PRICE
$0.99
FIG. 1 · GAMEPLAY ON APPLE WATCH
01 · THE IDEA

Can a whole fishing trip fit on a wrist?

Use your arm to cast the line, or switch on automatic mode. Turn the Digital Crown to dive deeper, tap to hook curious fish and reel them in with the crown. Each fish has its own curiosity pattern and fight style, and every catch moves into its aquarium.

  1. 01

    Your aquarium

    Feed your fish to keep them alive and watch them grow from tiny fry to full-size elder. Widgets and notifications warn you before one starves.

  2. 02

    Walk buddy

    Pick a fish and your real steps extend its life: 1,000 steps add 10 minutes. A complication shows your buddy on the watch face.

  3. 03

    Five mini-games

    Dance, Rush, Deep Dive, Calm Water with optional heart rate, and the new Spot the Fish.

03 · VERSION 1.3

From home pond to volcanic caldera

Version 1.3 added a Glacial Lagoon, Mangrove Inlet, Moonlit Coral Cove and Volcanic Caldera, Game Center leaderboards, and a Deep Dive through sunken ruins. Heart rate is processed on the watch and never leaves it.

36Fish species
9Fishing areas
5Mini-games
0Ads