CASE STUDY · LAUNCH V

Up Dino Up

A jump-and-run with no on-screen buttons. A little dino climbs an endless tower using two gestures, and every climb is generated fresh.

Download Up Dino Up on the App Store Get Up Dino Up on Google Play
LAUNCHED
2026-08-24
PLATFORMS
iPhone · Android
PLAYABLE DINOS
4
LANGUAGES
23
FIG. 1 · GAMEPLAY ON IPHONE
01 · THE QUESTION

Can a platformer feel fast without virtual buttons?

Touch platformers usually copy a gamepad onto the glass. Up Dino Up uses two gestures that cover the whole screen instead: hold a side to run, swipe to jump. Combined, they give fast, agile movement, including wall-jumps and double jumps, without the thumb ever hunting for a button.

  1. GESTURE 1

    Hold a side to run

    The left or right half of the screen is the whole control. Let go to stop.

  2. GESTURE 2

    Swipe to jump

    Swipe while running to leap, then swipe again in the air for a double jump.

  3. COMBINED

    Kick off the walls

    Run into a wall and swipe to wall-jump, so the tower climbs fast while crumbling blocks keep you moving.

03 · THE TOWER

From dark caves to open sky, never the same climb twice

Every run is generated fresh, so players learn the movement rather than memorising a level.

4Playable dinos
23Languages
∞Generated tower
0Personal data collected